ONE CURIOUS MIND. AND A LOT TO UNPACK.
Karismaatics is a digital portfolio of writing and content creation, bringing together work across economics, brands, books, fashion, food and travel.
I’m Karismaa. Apparently, being nosy about why people do what they do can be made academic, so I studied Economics and Data Science. It taught me to look for patterns, question the obvious answer and demand evidence before letting a neat little theory get away with anything.
I like being involved before the final draft or final cut, when the idea is still messy and needs an angle, a voice or a clearer reason to exist. Depending on the project, I research, develop concepts, write, script, style, photograph, film and edit.
Outside work, I carry a book almost everywhere, take pictures before moments become memories and romanticise ordinary days on purpose.
When I make something, I care about the person on the other side. I like work with a point of view: smart, not stiff; good-looking, not empty; funny, not desperate; clear, not painfully beige.
I take the work seriously. Myself, considerably less so.
If that sounds useful, we’ll probably get along.
Karismaa Sheth
SKILLS, STRENGTHS & EVERYTHING IN BETWEEN
I write because “leave it” has never been a particularly successful instruction.
This portfolio is full of ideas I researched, questioned, sharpened and occasionally took far too personally. Expect clear thinking, unexpected angles and sentences that sound like someone actually meant them.
The overthinking has already happened. You may as well see what came of it.
SIDE QUESTS
College Newsletter
INQ - The First Edition
INQ is the student publication I created as the Founding President of ArthLok, the Economics Society at Shiv Nadar University Chennai.
Built to take economics beyond the classroom, its first edition moves from trade deals, federalism and political representation to final-year panic, changing friendships, pop culture - and an economics crossword.
I took the first edition from a blank page to an eight-page publication - concept, writing, editing and design included.​​
Fashion Content + Creative Direction
CODE WHITE
Ahead of it's website launc, I developed selected content and campaign concepts for Dode White, a fashion label.
The brand already had the better story: original prints, failed names, endless font choices, Shopify problems, samples, shoots and the general chaos of building something from scratch.
I turned that process into the content - developing the website-launch concept, reel scripts and captions, recurring social formats, community campaign copy, product descriptions, collection narratives, and the brand’s visual and tonal direction.
BETWEEN THE COVERS
Stories read. Ideas pondered.
SEEN & SAVOURED
Places, plates and little discoveries that made me stop, look twice and savour the moment. Just my little way of seeing the world - one place, one plate and one memorable moment at a time.
